My reputation Dashboard - online reputation management


Increase the number of hotelreviews with FranklyView

FranklyView is online sofware. It helps you to ask customers for feedback, share their enthusiasm on review sites and social media platforms and grow the reputation and performance of your business.


About Franklyview

My name is Frank Iwema. Since my study I have been active in media. First at BtB publishers, then as an entrepreneur. Together with my wife Petra I run Residenz, a boutique hotel in The Hague.


The idea

As a hotel owner, I aim at providing our guests with a perfect stay. I appreciate it when they tell us how they experienced their stay. Especially when we can improve something. Guests often find it difficult to critize face-to-face. And at check-out usually they don't have time for evaluation of the service.

So I was looking for a better way to collect feedback. I wanted to encourage satisfied guests to recommend the hotel via review sites and social media. Also I wanted to exploit opportunities in our after sales. These thoughts formed the basis for the development of FranklyView.

Our experience ...

The results have exceeded our expectations. 40% of the guests give their opinion about the property. The number of reviews on TripAdvisor and messages on social media has grown. And we are able to turn guests into repeaters.

... combined with the knowledge of other hotels

More and more hotels use FranklyView. Based on their findings and wishes we have further developed the system. FranklyView is ready for you. Are you ready to experience the benefits too?



A complaint will be told 20 times, 8 times a compliment. Online, the effect is much greater. Therefore it is important that you know how well your service meets up to the expectations. FranklyView gives targeted insights to the valuation of guests and any possible improvement. The result: You can optimize your service exactly where it is needed.

You will be alerted when a guest is unhappy. You can approach them directly to resolve the problem. The result: more satisfied customers, fewer complaints online.



92 percent of consumers trust recommendations from friends and family over all other forms of marketing. (source: Nielsen) FranklyView makes sharing enthusiasm easy. The result: more online recommendations for your business.



Each reservation through a booking site cost you a minimum of 12% commission. This percentage increases. FranklyView shows you which guests tend to come back. Through a targeted offer you canb make them repeaters. The result: more direct bookings and reduction of commission costs.


Guests share reviews

If customers are happy and willing to recommend your business, we make it easy for them to share their enthusiasm. Guests can share recommendations via reviewsites as Tripadvisor, Zoover and all social media platforms such as Facebook, Twitter etc.



FranklyView is a complete tool for feedback, social sharing and after sales. No matter how small or big your business is, you can benefit from all functions. Making a combined purchase of Franklyview and MyReputationDashboard you will receive a discount of € 5.00 per month on below rates.


  • 30 day free trial
  • Ready for use customized survey
  • Unlimited users
  • Unlimited responses
  • Real time results (alerts and analytics)
  • Invitation by e-mail, QR or URL
  • Option for automatic reminder
  • Own survey branding (logo, pictures, url's)
  • Sharing via tripadvisor, facebook, twitter, a.o.
  • Identification of potential repeaters
  • Final page leads to your homepage





More information:



Frank Iwema                                    

Sweelinkckplein 35                           

2517 GN Den Haag                           

T. 070-3220688                                

M. 06-22667394                               





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